What should I tweet, what should I post, how should I link?
Most people don't know what to say on, what to do on, or what to do with social media. And it's a club with more than 700 million members.
There has gotta be an opportunity in there someplace.
Here's the thought reality: Stop thinking of it as social media, and begin thinking of it as BUSINESS social media.
Immediately some clarity begins to creep in. You might already using LinkedIn as a business proposition. You're getting contacts, finding prospects, searching by company and title for qualified people to connect with (link with).
Why not use Facebook, Twitter, and YouTube the same way?
Create daily/weekly/monthly value messages that your customers would find so interesting and informative that they would save them, print them, put them into action, and forward them to others? Sounds way more powerful than cold calling.
TODAY'S REALITY: Do everything you can to use business social media to build brand, image, reputation, and perceived value with your customers and your business community.
YOUR CHALLENGE: Send messages that your customers perceive as valuable to them. Messages so valuable that they will tell others.
BUSINESS SOCIAL MEDIA REALITY: It's not about tweeting; it's about being re-tweeted. It's not about finding someone on LinkedIn; it's about them finding you, and wanting to connect. It's not about searching out someone on Facebook; it's about someone finding your business Facebook Page and "liking" it. It's not about posting a video on YouTube; it's about someone sending your video to someone else.
But How do I know what's most important or most valuable to MY customers?"
THINK: What will help your customers produce more, profit more, understand what's brand new in the market, improve morale, improve attitude, and/or improve their life. Then write about it, tweet about it, and post on Facebook about it. For instance, If you sell painting services, talk about quality of paints for kitchens or quality stains for long lasting fences. If you sell insurance, then talk about protection. What it means to a family, going on vacation. Share real client stories of success or stress related to not having insurance.
Here is a BUSINESS SOCIAL MEDIA SELF TEST for those that Tweet, Linkedin, Facebook or You Tube.
Make a list of your last ten tweets. Are they relevant to your business success? Did they help others in any way? How many got re-tweeted?
Make a list of your last ten Facebook postings. How many people like your business page? Do you even have a business page?
List the last ten actions you took, or messages you sent, on LinkedIn. Anyone join you or want to link as a result of them?
List the last ten videos that you posted on your YouTube channel. Do you even have a YouTube channel? Are you posting value messages that your customers and prospects would watch, learn from, and think of you as a resource?
Business SOCIAL MEDIA SELF TEST for those that don’t Tweet, Linkedin, Facebook or You Tube.
If you don't, Why Not?
FINAL NOTE: All business social media is interconnected. You have to do ALL of them consistently to gain effective results. And you have to do all of them well if you expect to monetize your efforts.
There are all kinds of books and seminars available on social media and business social media. I recommend reading as much as you can, and attending as many as you can. Jeffrey Gitomer is the author of The Little Red Book of Selling – this article and eight other business books on sales, customer loyalty, and personal development. www.trainone.com.
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