We just had our broker planning session for 2012. We meet outside of the office for 5 hours to go over goals, business plans and marketing plans for 2012. A large component of that was social media. I believe we need more mortgage brokers adopting the social media message of how Good a job a full time, independent, mortgage professional can do for Canadians.
We save clients time, money and provide a lot extra value to the consumer. We also all agreed the follow up and speed back to the client is going to be even more important in 2012 then it already is.
Brokers need to start looking at all the opportunities we have in the mortgage industry vs what has been taken away. With a 27% market share, that means we have 73% growth opportunities. Refocus our efforts and look for those opportunities.